Genderize!

In our recent work on women rice parboilers in Nigeria, we asked the interviewees to indicate the gender of everyone on the map. While the below is far from being a final result (it’s just one of many maps), I was just amazed at what a difference it makes if you look at this map [...]

I want to download your mind…

When doing qualitative research there are so many nuances in the answers, that it often feels like: If you weren’t there, you won’t be able to really get it. Unless you can download the interviewer’s mind. Which – so far – is not possible. When I started developing and using Net-Map this didn’t matter much, [...]

This might be the best idea you’ll ever have!

When I talk about Net-Map I often have people come to me afterward, telling me: “I once developed this awesome method for doing this and that, but somehow it never really caught on…” This makes me think of the friend who told me, when my first excitement about Net-Map had settled and I was ready [...]

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