Two Brazilian Net-Map studies: Fair Trade and Cotton

Does Fair Trade in Brazil meet its objective of really increasing fairness and reaching the poor? Can innovation networks successfully be created to increase the access of family farms to cotton innovations and markets? These questions are explored by using Net-Map in the studies below, which were shared by our Net-Mapping colleague Patricia Andrade de Oliveira e Silva. Do you know of Net-Map studies we haven’t featured here? Please share so that we can make them available to the broader community of practice.
1) Fair trade networks : organization, relationship and values. Abstract: The characteristics of the dominant economic system and its implications on agriculture, while creating trends of concentration, standardization and exclusion, they also create opportunities that can act in the opposite direction, allowing the development of niches and differentiation based on product characteristics / services, processes and producers themselves. The Fair Trade has emerged as a proposal for inclusion of players with limited potential of insertion in the conventional market, aiming not only the economic viability, but quality attributes and other dimensions that are not valued by market mechanisms. This doctoral dissertation seeks to answer in which extent Fair Trade can meet its original objectives, working on extended networks of producers and trade. It thus tries to see how some networks of Fair Trade certified and not certified are organized, emphasizing the relationships established and the overriding objectives of the actors involved that determine these relationships. The methodology was based on literature review, interviews, observation and analysis of social networks. Actors from eight Fair Trade networks were interviewed using the method Net-Map Toolbox (SCHIFFER, 2011) to map different relations between actors (support, subsidies, trade, personal, conflicts and norms), their influence and their objectives (economic, group cohesion, development, politcs, exploitation and disruption). To analyze the composition of networks and the cohesion of the relations it were used the programs Ucinet (BORGATTI; EVERETT; FREEMAN, 2002) e NetDraw (BORGATTI, 2002) and densities, reciprocity and transitivity were estimated. Website:

2) Cotton : networks, technology and environment. Abstract: Since the 1990s the Brazilian cotton industry is showing growth, with the adoption of technologies, particularly genetically modified varieties of cotton, whose cultivation was released in 2005 as a major actor in increased productivity and consequent resumption of culture in ancient regions disadvantaged producers by crises that caused the decline of this culture. We observed a resurgence of cotton production in various regions of the country the scenery is still great disparity between the productive regions of the Mid – West and Northeast. Access to technology, education level, and access to technical assistance are the main vectors of inequalities. With regard to access to technology, it can be stated that regardless of the greater or lesser availability of technologies developed for family farmers, must have showed clear that most main difficulty relates to the ability to innovate, and this is related not only to technology itself, but also to the insertion in the markets, financing conditions, availability of resources, risk analysis, among other factors. Thus the creation of social networks among small cotton farmers has proved to be an alternative in order to have better access to technology. It is in this context that the network of cotton farmers Catuti was chosen to be the object of study of this dissertation in that it draws attention for being an organization of small producers who resumed the cultivation of cotton through the use of transgenic seeds, and present extraordinary gains production, planting and sustainably. The case study showed PAJEK through the software, the organization in network provides the link various actors of distinct natures, which in turn enables the insertion in the market and the adoption of technology by small farmers associated with the Cooperative Rural Producers Catuti (COOPERCAT). Website: